that can be used on a day-to-day basis or that can become a kind of life motto, it can already be considered a success. To facilitate the memorization of the slogan , complex words should be avoided , as well as sentences that are too long. Simplicity is often the key to success. In addition, when a slogan is created, it must be created so that it works as a kind of invitation to get to know the brand and its product and to consume it. This means that even if a metaphor or exaggeration is used, it is important that it is directly related to the values of the brand and what it offers.
Red Bull gives you wings, for example, was a very popular slogan that managed to grow sales of the energy drink by 70% per year. Although Clipping Path the slogan referred, through a metaphor, to the stimulating effects that caffeine has on the body, the company had to compensate consumers for misleading advertising, since the drink did not give wings. Of course, the brand, despite the demands received, achieved recognition and became a reference within energy drinks. How to create your slogan step by step Now that you know what a slogan is,
we will explain what steps must be followed to create one. 1. Know the public First of all, it is necessary to know what type of public may be interested in the brand and its product or service . Unlike when a content creation strategy is being carried out, with the slogan you have to be much more precise and design a phrase capable of attracting the attention of the buyer person. This means that it is important to have as much data as possible about that real potential customer. A very common mistake is the use of incomprehensible or