During the activity process, users should feel the benefits of completing the activity at any time to reduce user loss. The creativity of the event does not end here. To sort out executive list the whole process, whether we can make micro-innovations in terms of creativity and increase the attractiveness of the event, we can start from these 7 aspects: Whether the executive list theme and starting point of the activity can be more empathetic and altruistic; Whether the theme and content of the event can be related to a major IP that the target user is particularly interested in recently; Whether the participation form, theme, etc. can be more interesting or wonderful; Whether it is possible to make some innovative designs that are rare in the interaction mechanism of activities and can trigger a sense of novelty.
Whether gifts or rewards to users can better match the preferences of the target group or be more topical in the target group; Whether it is possible to executive list add some "Easter Egg" attributes in the feedback of the activity process; Whether it is possible to create a sense of scarcity and value for the final reward through packaging and deliberate design. 03 The third step: planning the promotion method It’s not enough to have event ideas, you need to executive list show the event ideas on which channel is the key, dismantle the event goals, and choose the appropriate promotion channel according to the resources; for example, you need to achieve 20w sales, according to the usual data performance,
Channel A can achieve 10w revenue, channel B can achieve 5w revenue, and channel C can achieve 5w revenue; then you can choose these three executive list channels for promotion when promoting activities, and you can also adjust and optimize according to your current budget. a certain channel. Channels are generally divided into internal channels and external channels. Internal channels include official account/mini program, APP/official website, SMS, and community. External channels include: new media platforms, KOL channels, search, information executive list flow, offline promotion, etc. 04 Step 4: Define the campaign budget The activity budget first needs to sort out the resources needed for the activity.