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milumiskat4
Apr 04, 2022
In Fashion Forum
In 2013, the most viewed articles from The New York Times , TIME , and National Geographic were not articles, but interactive content items. We have officially entered the era of “interactive” content that goes beyond. It's the new kid on the block, the one your business can't afford to ignore. But what exactly is “interactive content"? The Harvard Business Review defines it as follows: "The term interactive, as we interpret it, refers to two characteristics of communication: the Latest Mailing Database ability to address an individual and the ability to collect and memorize that individual's response. These two characteristics enable a third: the ability to re-address the individual in a way that takes into account their unique response. Example of interactive content We could, more simply, think of the interactive as “a piece of content that requires engagement”. Here are some examples of interactivity across different channels and for different business purposes: Blogs: allow users to comment and interact with the author of a blog post Social: Facebook apps to increase interest and engagement. The sample on the right is for the movie "Taken". Advocacy: a referral offer that rewards people who refer their friends Polls and quizzes for multiple purposes (educational, engagement, etc.)Website traffic: Here's an amazing example of interactive content that was nominated for an Interactive Media Emmy last year: Interactive Content: Nation Geographic Lincoln Interactive quizzes are a great way to strait's relatively quick and easy to Latest Mailing Database create a fun and interactive quiz, so let's dig into the details. Quizzes ask questions and provide results to the user based on how the user answered those questions; each set of results is specific and personal to the user. Such precision is partly the reason for such high traffic to interactive quizzes. Where can you find quiz content? "Almost anywhere" is the short answer. Some ideas :Categorization It's the Latest Mailing Database type of content that tells you who (dog, philosopher, Disney character – fill in the blank) you are. The New York Times stumbled upon this type of content when an intern created a dialect quiz, which took just eleven days to become its most popular piece of content in 2013.Example of interactive content: NYT Dialog quiz The NYT quiz asks twenty-five simple questions and then spits out a result that tells you where your particular form of speech came from in the United States. Example of interactive content: dialect map The article exploded on social media, with people comparing their results.
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