Mar 31, 2022
In Fashion Forum
Alongside other communication channels to reach your customers. For maximum effectiveness, marketing should be multi-faceted. • How sophisticated and automated Email Database will it be? This will depend on the functionality of the solution you have. Most systems have the ability to set up triggers that send automated, time delayed follow up pre-prepared emails Email Database based on the recipient's reaction to an email you've sent to them. It could be relatively simple automatic thank you emails or a series follow-on emails relating to content a user clicked on in the first email. For example, following a free report download, an email may be sent with information on things to consider. When purchasing, followed by another about the Email Database product range and offers. If email is integrated with web and CRM solutions, it can include advising customers that their credit card is due to expire for an ongoing service they Email Database pay for (eg video rental) and sending vouchers to users of an ecommerce web site that abandoned their shopping trolley before payment. (Remember to regularly check the content of your trigger emails to ensure they are still uptodate.) 3. Email subject line You need a winning subject line because your Email Database customer's/prospect's inbox will have more and more emails competing for their attention. The first two or three words will be the most important. Use 50 characters or less to increase your open Email Database rates and be honest and clear about what is in the email. Make the subject lines enticing so that recipients want to read more about how they can benefit today. Successful techniques include using Email Database numbers to get attention and words such as 'how to', 'find out' and 'tips'. Asking a question can also work well. Make it relevant now or time limited with phrases such as '3 places left at customer service seminar' or 'Book golf by end June for discount'. Use personalisation with words such as you and your.