Apr 13, 2022
In Fashion Forum
Merchants have achieved good operational results with the help of Alipay Wufu. In fact, there is a complete set of comprehensive links behind this, namely user retention-transaction conversion-revisit and recall. For example, on the Alipay applet or the life channel, users do not simply leave after drawing the lucky card. The merchant will insert a link to join the membership in the link of drawing the lucky card to increase the user retention rate. Then use "coupons" to directly increase transaction conversions. After the above steps have achieved user acquisition and precipitation, in order to avoid the loss of users after the Wufu event, some merchants still have the opportunity to use various means to complete the recall of users in Alipay and continue to communicate with users of the special leads ordinary product manager, and the team leader. In 2016, Wufu was officially launched as a Spring Festival event planned by the Alipay platform. In the following 7 years, Wufu has gradually become full, and behind this, the development context of Alipay's ecological opening is also vaguely visible. The Spring Festival of 2016 is the first year of the five blessings event. The gameplay of collecting the five blessings of "prosperity and strength", "patriotism", "harmony", "friendliness" and "dedicated work" was also known from that time. According to the official data of Alipay, the most precious gift of dedication in that event, the system distributed a total of 827,000 pieces, and the total usage rate was close to 97%. The homepage directly displays product information except for the King Kong area and key channel floors and adopts the method allowing users to have a more comprehensive understanding of commodity information, thereby reducing the user's decision-making cost and improving the user's purchasing efficiency.